Getting first-page exposure is a goal of every other online business. However, Google is smart enough to change its rating tactics constantly. To provide a better user experience, Google keeps changing its algorithm. You need to understand its recent changes and adjust your SEO plans properly. 1- Google EAT Score EAT is an abbreviation of … Read more
WPP’s CTO says that creative people are excited about the possibilities of generation AI. But can the technology help Marketing with some of its problems? How to handle situations where AI changes the whole industry? That’s the real problem.Indeed, Stephan Pretorious, Chief Technology Officer at the world’s largest advertising firm WPP, says: AI will be … Read more
One good measure of regional differences in economic development is the per capita income criteria. Since economic development is fundamentally a process, the rise in per capita income shouldn’t be interpreted as a fleeting or transient occurrence. Naturally, the main criterion for assessing the level of development in a region is the rise in per … Read more
Types of Demand in Marketing Different market situations that are linked to varying demand levels are faced by marketers. The pricing strategy in particular is heavily influenced by demand volatility. Kotler lists the following eight categories of demand in marketing: Demand Types in Marketing Negative Demand A product is in a state of negative demand … Read more
In the ever-evolving landscape of business promotion and brand awareness, various marketing strategies have emerged over the years. From traditional approaches to digital innovations, the field of marketing has witnessed a remarkable transformation. In this article, we will delve into the diverse realms of marketing and explore the most common types that businesses leverage to … Read more
Marketing is the heartbeat of any successful business. It’s not just about selling a product or service; it’s about creating connections, understanding customer needs, and strategically positioning a brand in the market. In this article, we will explore the dynamic world of marketing, covering traditional and digital approaches, key channels, and emerging trends. 10 items … Read more
In the dynamic world of marketing, the promotional mix stands as a crucial element in driving business success. This blend of promotional activities is designed to reach and influence the target audience, ultimately boosting brand visibility and driving sales. Let’s dive into the five key elements that constitute an effective promotional mix. I. Introduction In … Read more
In the fast-paced world of 2024, marketing has undergone a profound transformation, driven by technological advancements and shifting consumer behaviors. Understanding the four major components of marketing is crucial for businesses aiming to stay ahead in this dynamic landscape. four major components of marketing A. Definition of Marketing Marketing, at its core, is the process … Read more
difference between marketing and selling In the fast-paced and ever-evolving world of business, the distinctions between marketing and selling have become more crucial than ever. As we navigate through 2024, it’s essential to understand the nuances that set these two fundamental aspects of business apart. Let’s delve into the intricacies of marketing and selling and … Read more
difference between marketing and digital marketing Marketing has been the cornerstone of business promotion for decades. However, with the advent of the digital age, a new player has emerged – Digital Marketing. In this article, we’ll delve into the disparities between traditional marketing and its modern counterpart, digital marketing. 1. Introduction Definition of Marketing Marketing … Read more