denver digital marketing blog 2023

There is a right and wrong way to do anything before it is done. Before you really see success with your internet marketing, you have to do the same thing. Even though digital marketing is useful, that doesn’t mean you should do it mindlessly by creating a lot of content and running ads at the same time without giving them much thought. denver digital marketing

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Digital marketing is an investment, but if you know what marketing mistakes to avoid, it can be a very profitable one.

denver digital marketing

Avoid these common digital marketing mistakes and learn some useful digital marketing tips
To make sure you don’t have to learn the hard way twice, we added digital marketing tips to each point.

1- Not having clear goals for digital marketing

denver digital marketing
denver digital marketing


Not having clear goals or objectives for your digital marketing plan is the first mistake we’ve found in marketing. As with anything else, you need a reason to keep going in the right way. So, if you don’t set goals for your digital marketing, your efforts will be pointless and useless. You won’t know if you’ve already reached your goals or if you need to change direction. denver digital marketing

Tip: To help you set goals, look into a digital marketing plan that is purpose-driven.

2- Not having a digital marketing plan for all channels

Do you want to know if purpose marketing is right for your business?

Customer-centered marketing is another name for omnichannel marketing.

Omnichannel marketing is one of the most important digital marketing best practices that many businesses don’t use. Customers use many platforms during their journey, denver digital marketing so you need to make sure they have a smooth experience if you don’t want to lose them before they get to the end of your sales funnel.

Tip: Make sure that your online and offline outlets all have the same message and look.


Read: Why omnichannel marketing is the key to a plan that puts the customer first

3- Not Seeing the Competition

Another marketing mistake that many companies make is not regularly analyzing their competitors. You look at your rivals and how well their goods and services are doing compared to yours with competitive analysis. To get the most out of a competitive study, you need to know what your competitors do well and what they could do better.

Advice: Look at businesses in your area that are the same size as yours first.

4- Not using blogs as part of their lead generation plans

A blog page is still something that a lot of businesses don’t have, even though it’s one of the best ways to sell online. denver digital marketing When you blog correctly, it not only brings people to your site, but it also brings you good leads. If the material you write meets Google’s standards for expertise, authority, and trustworthiness, you will be at the top of the search results pages.

Tip: To boost your lead generation efforts, offer high-quality, exclusive material that is locked behind a gate.
Read: Why it’s important to do a content quality study and how to do it

5- Focusing on only well-known keywords

A lot of people search for short, popular terms a lot of the time. But if you only use popular buzzwords or search terms in your web content, like blogs, you get more visitors who you can’t turn into customers. denver digital marketing This is linked to the marketing mistake of phrase stuffing, which makes your content less useful, hurts your rankings, or even gets your website banned.

Tip: Find long-tail keywords that are very important to what you’re selling and go after them.
Find out what long-tail keywords are and how to use them.

6- Marketing Without Search Intent Optimization

Let’s talk about search purpose while we’re talking about marketing mistakes with content and keywords. As the name suggests, user search intent is the reason why a person types a question into a search engine. denver digital marketing This can be for informational, navigational, transactional, or commercial reasons. You get high-intent users or users who are ready to convert right away when you make sure your content specifically meets user intent.

Tip: To make marketing more efficient, try out different types of content, like “how-to” or “listicle” blogs.
Read: How to figure out what your client is looking for*

7- Not spending money on paid ads

For your business to be ready for the future, search engine optimization (SEO) is important to keep a steady flow of site visitors. However, this takes time. People who are entrepreneurs or marketers who want to get results quickly can spend money on ads. denver digital marketing The best way to use digital marketing is to run paid ads and optimize for search at the same time.

Tip: Talk to a pay-per-click (PPC) expert to find out how much money you might make.

8- Not using social media

Avoiding social media is the next mistake we have found in marketing. You can pick and choose which social media sites your business is on, denver digital marketing but you need to be on at least a few to reach and interact with your audience. When it comes to digital marketing, one of the best ways to reach more people is to share your blog posts on social media.

Tip: Make sure that your most important employees, like sales reps or managers, keep up with their LinkedIn profiles. denver digital marketing
Find out what content enhancement is and why your business needs it.

9- Using websites’ “Call to Action” buttons in the wrong way

One way to get people to convert on your site is through call-to-action (CTA) buttons. You want them to be inviting and stand out from the rest of the web. But many make the mistake of having too many call to actions (CTAs) on their pages. denver digital marketing Misusing CTA buttons in marketing can also happen when weak wording or prompts are used, the buttons are placed in the wrong place, or the design is bad.

Tip: Test two versions of your website side by side, focusing on where the call to action buttons are placed, to see which one works best.

10- Not accepting automation and artificial intelligence

These days, artificial intelligence (AI) and ChatGPT are almost the same thing. But AI and automation have been available to business owners and marketers for a long time, even before chatbots became popular. And this year, denver digital marketing OpenAI released GPT-4, which means a huge chance for anyone willing to use its content creation tools.

Tip: Figure out which parts of your business you can automate, like managing content, sending emails, and planning campaigns.
Read: How GPT-4 changes the way information is made*

11- Not hiring someone else to do your digital marketing


Think of it this way: when you’re sick, you go to the professionals, or doctors. In this case, they are your local digital marketing services company. denver digital marketing When you need help with marketing, you go to the pros. It makes sense that some business owners find it hard to work with a third-party service. Smart hiring lets you skip the learning curve, so you can get the results you want more quickly. denver digital marketing

One tip to help you choose the best local digital marketing services company is to look for social proof, like reviews from past clients.

Also check 10 Content Marketing Tools to Boost Your Engagement in 2023

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