What is a social media audit, and how do you do one? [Free Template]

A social media audit is a great way to find out how well your current social media plan is working and where you can make changes. This guide will help you take your social media profile to the next level, no matter how much experience you have or how new you are to it.

You know how important it is to have a strong social media profile if you’re a digital marketer for a company, a small business, your own agency, or your own personal brand.

But how do you know if your social media plan is working and if it’s reaching the right people? This is where a social media analysis comes in handy.

What are social media audits, why are they important, and how to do one step by step? That’s all you need to know about them in this blog post.

We’ll also give you a free form for a social media audit to get you started. Start now and take your social media game to the next level! social media audit

Also check 9 Different Kinds of Online Advertising in 2023

What is an analysis of your social media?

A social media audit looks at how active a company or brand is on social media and gives it a grade. It includes a full look at the social media accounts, including the profiles, posts, engagement data, and overall strategy.

A social media audit is meant to show you what’s working and what’s not on social media so you can make decisions based on facts about how to make the brand’s social media presence better.

Why is it important to do a social media audit?

Any business, no matter how big or small, needs to do a social media audit. Because of these things:

  1. Get a clear picture of your social media presence: A social media audit will give you or your client a full picture of their social media presence. This will help you figure out how the audience sees the brand, what kinds of content they like, and how the plan can be made better. social media audit
  2. Find ways to make things better: A social media audit can help you find ways to make your social media presence better. This could mean making your profiles better, making your content more interesting, or making your message or design better.
  3. Compare yourself to your competitors. Looking at what your competitors are doing well on social media can help you figure out what you could do better. This will help you compare your success to theirs and find ways to stand out in the market.
  4. Base your choices on facts: A social media audit gives you useful information that you can use to decide what to do with your social media plan. This will help you organize your work better and make better use of your tools.

How to check your social media accounts?

social media audit

Let’s talk about how to do a social media audit now that we know why they’re important.

Here are the steps you need to take to do a social media audit:

Step 1: Write down your plans and goals.

It’s important to know what you want to get out of your social media profile before you start the audit. Are you trying to get more people to know about your brand, find new customers, or visit your website? Once you know what your goals and objectives are, you can focus your audit on the metrics that will help you reach those goals.

For instance, if your goal is to make more people aware of your brand, you might want to pay attention to measures like reach, impressions, and follower growth.

Step 2: Get your information together

The next step is to get all of the information you need for your social media sites. This includes information from all the sites you use, like Facebook, Twitter, LinkedIn, Instagram, and any others that might be useful. social media audit

You can get this information from the tracking tools that come with the platform or from outside sources, such as Hootsuite, Sprout Social, or Google tracking.

Step 3: Look over your profiles

Look at your social media accounts to start your audit. Make sure that all of your profiles are full, up-to-date, and look the same. Make sure that all of your social media accounts are tied to your website and to each other if you have more than one. People will be able to find and follow you on more than one site.

Each of your social media accounts should be looked at and judged on the following factors:

  • Consistency: Does your brand look the same on all of your social media accounts?
  • Completeness: Do you have a bio, personal picture, cover photo, and contact information in all of your profiles?
  • Optimization: Have you made your pages search engine friendly? In your page descriptions, do you use keywords?
  • speech and tone: Do your speech and tone fit with your brand? Is it the same on all of your social media accounts?

Step 4: Look over your writing.

Next, take a look at the posts you’ve been making on your social media pages. Check out the types of posts you’ve been making and see which ones are getting the most interaction.

You should also look at how often you post and decide if you are doing this too much or not enough. In order to get the most response, this will help you figure out the best time to post.

Take a look at your social media posts and rate them using these criteria:

  • Relevance: Does your material match the needs of the people you want to reach?
  • Goodness: Is the material you’re posting good?
  • Engagement: Do people like, comment, and share your posts?
  • Consistency: Do you always post at the same time?
  • Variety: Do you use different types of material (photos, videos, infographics, etc.)?
social media audit

Step 5: Look at your interaction numbers again.

Engagement measures like shares, comments, and likes are good ways to see how well your content is connecting with your audience. Look at these metrics to find out what kinds of material get people the most involved.

You should also check how fast your followers are growing and see if your social media approach is helping you get more people to follow you.

Keep an eye out for these things:

  • Overall engagement rate: What is your social media interaction rate when you look at all of them together?
  • Engagement by channel: Do some platforms work better than others? Why?
  • Top-performing material: What kind of content gets the most engagement? What does it teach you?
  • Low-performing content: What kind of content doesn’t get people to interact with it? Why?

Step 6: Compare yourself to other companies

Comparing yourself to your rivals is one of the best ways to make your social media plan better. Check out your rivals’ social media profiles and figure out what they’re doing right and what they could do better.

Compare their content approach, how often they post, and how many people are engaging with it to your own. Finding ways to set yourself apart in the market will be easier with this information.

Take a step back and look at your social media plan as a whole. This is what you should ask yourself:

  • Are you reaching out to your ideal customers through the right channels?
  • Have you thought about when you post?
  • Do you have the right terms and hashtags?
  • Are you communicating with your viewers well?

Step 7: Make choices based on facts

Finally, use the information you’ve gathered to plan your social media approach in a smart way. Find things that you could do better and make a plan to fix them.

Because of this, if you see that video content gets more attention than other types of content, you might want to make more videos in the future.

Make a plan for how you are going to improve your social media profile based on what you learned from your social media audit. This could mean making your profiles better, making your content more interesting, improving your social media plan, or spending money on social media ads.

Free form for a social media audit

social media audit

You can use this free social media audit form for any business. Just click “Make a copy” and use it.

Acadium’s platform for freelancers

Some of the things that companies on Acadium are looking for help with are web design, graphic design, content creation, social media marketing, and social media. People who know how to use WordPress, Canva, LinkedIn, and TikTok are also in high demand.

You can apply to Acadium’s freelancing marketplace if you are a social media manager with experience or if you have finished 4 internships. As soon as you sign up, you’ll be matched with people who need your skills and are willing to pay your rate.

Instead of looking for clients on your own, it saves you a lot of time and work. You’ll be able to do what you do best, which is helping your client. The best part? Acadium only takes 10% of what clients pay them.

Sergio Felix, who used to be an intern at Acadium, talks about how he got his first job and started working as a freelancer after finishing his apprenticeship. Here is where you can hear his story:

Now is the time to use what you’ve learned about working as a social media worker. Always remember that you need to be different from other people to get and keep clients.

You can work smarter, not harder, if you use the right tools for managing your social media.

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