Getting first-page exposure is a goal of every other online business. However, Google is smart enough to change its rating tactics constantly. To provide a better user experience, Google keeps changing its algorithm. You need to understand its recent changes and adjust your SEO plans properly.
1- Google EAT Score
EAT is an abbreviation of Experience, Authority, and Trust. Google wants all these three factors to be in the text.
Experience
The experience that readers get from your material is now a ranking factor. Beware, no more fluff, and generic material will work. Try to incorporate material that satisfies the pain point of your audience. For that, you need to study the audience, stay relevant to the topic, and provide useful information
Authority
Don’t compromise in making your page highly authoritative. It means there should be no gap in updating fresh and knowledgeable material. Likewise, getting mentioned by other authoritative sites is a good sign
Trust
Your content should represent the first-hand experience of the author. It means that besides having a good tone, it should represent the author’s core knowledge about the subject.
2- Structured Data
Another trending approach is the use of structured data. Website owners are trying their best to make search engines understand the text of their web pages. For this, structured info is highly useful. It translates the text into codes through schema.org. Since search engines easily understand the coded language, they use the content to show the search results.
3- Video Content
Among other visuals, videos have become increasingly common. Be it a social media tool or a website, brands are incorporating more and more videos. The core reason is to boost engagement, improve visibility, and attract more leads.
You must have seen explainer videos with short, simple, and informative material. The sole aim of these videos is marketing. Since users see before they read, video material gets more visibility.
4- Author’s Authority
With the rise of content AI tools, it has become necessary to produce more human-like content. Google wants to make sure that real humans create the material. Besides working on more natural and unique content, SEO experts are now giving prime importance to the author’s authority.
Here are a few good strategies for it:
Including an author’s bio to show the author’s experience
Adding a link to the author’s social media accounts
Assembling all pieces from the same author on one page and linking the page to the content
5- AI SEO Tools
Thankfully, SEO experts can automate things through different SEO tools. These tools are more helpful for less SEO- savvy business owners. They help you easily audit a site and know the required optimization requirements. That is how you can save time and focus more on the key business areas. One of these tools is SearchAtlas.
All in all, search engine optimization trends are fast changing. You must follow recent Google updates to get a distinctive online identity. Karachi Digital Marketing Agency can help you out. We have an experienced SEO team to help businesses achieve their digital goals.