CMOs CMOs run the risk of becoming “corporate figureheads.” The fear of over two-thirds (69%) of top and executive-level marketers is that CMOs will become “corporate figureheads” and not really be able to make changes. CMOs Most of the people who answered the poll, though (91%), are sure that the CMO in their own company … Read more
The latest version of The Works study found that HSBC’s first-person ad was one of the most effective ads (top 25%). HSBC Facebook Financial data is typically tricky and hard to understand. Then it makes no sense that a short video ad on Facebook giving financial help would be ranked in the top 25% of … Read more
According to CEO James Quincey, Coca-Cola sees marketing spending as a “motor to drive the topline and bottom line” today (October 24). Coca-Cola The drinks giant said in its fourth quarter 2023 results, which ended on September 30, that it had increased the amount of money it spent on marketing during that time. The company … Read more
Adam Zavalis is now working for the third-largest supermarket company in the UK. Before this, he spent two years working for the challenger brand Aldi. Asda called Adam Zavalis, who used to be Aldi’s marketing head, a “key strategic hire” when they hired him as vice-president of marketing. Adam Zavalis Zavalis worked for the discount … Read more